Online Gamification for Bonne Maman
Bonne Maman, the French leading brand of jam, desserts, and confections owned by Andros, needed to enhance their Magento 2 ecommerce platform with an interactive Christmas campaign. Cyclad designed and built animated, responsive landing pages with a fully integrated gamification module — delivering a visually stunning experience that drove a 70% increase in newsletter subscriptions.
- Client
- Bonne Maman (Andros Group)
- Service
- Online Gamification Project
- Industry
- E-commerce · IT/ITC · Web Application
- Location
- France
Challenge
Bonne Maman's ecommerce website was already successfully running on Magento 2, but the brand needed a creative and technical partner to bring their Christmas campaign to life. The challenge was to design and build event-specific landing pages that would captivate visitors with unique animations, while also implementing an interactive gaming module that could validate participants and issue digital coupons — all within the constraints of an existing live ecommerce platform.
- Design a web responsive UI for a gaming module on an existing Magento 2 ecommerce platform
- Create uniquely animated landing pages for a Christmas campaign with engaging visual effects
- Build an interactive gaming module that generates and issues coupons for validated participants
- Integrate database and full stack solutions without disrupting the live ecommerce operation
Solution
Cyclad delivered a comprehensive solution that combined creative front-end design with robust backend integration on Bonne Maman's existing Magento 2 platform. Our team designed and developed uniquely animated, responsive landing pages tailored to the Christmas campaign — complete with custom visual effects and sound design that matched the warm, festive identity of the Bonne Maman brand.
At the heart of the campaign was an interactive gaming module that engaged visitors and guided them through a fun, brand-aligned experience. Upon successful completion, the system automatically validated participants and generated personalized digital coupons. Several backend improvements were implemented to ensure seamless coupon issuance, database integration, and full stack performance — all without disrupting the ongoing ecommerce operations.
Results
The visual results exceeded expectations: the landing pages featured creative, fun, and surprising animations enriched with sound effects — perfectly aligned with Bonne Maman's warm and authentic brand identity. The pages were not only visually attractive but also highly effective in driving user engagement and conversions.